Branding for dummies (Record no. 12199)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01510nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M11994 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219110917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126511273 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Chiaravalle, Bill" |
| 245 #0 - TITLE STATEMENT | |
| Title | Branding for dummies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xviii,364p. : ill. ;23.5cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Everythin your ever wanted : branding ABCs, when and how to brand, heating up your branding iron -- Building a brand, step-by-step : finding a niche you can fill: researching your market, filling your niche: positioning your brand, putting your brand into words, naming your brand, designing your logo and tagline -- Launching your new brand : countdown to takeoff: planning your brand launch, getting the word out with public relations, advertising and promoting your brand, sending your brand into cyberspace -- The care and feeding of your brand : suiting up a team of brand champions, getting customer to pledge allegiance to your brand, valuing your brand, leveraging brand value with brand extensions and licensing, revitalizing your brand -- Protecting your brand : defending your brand, taking action when bad things happen to good brands -- The part of tens : ten truths about branding, ten branding mistakes and how to avoid them, ten traits of the world's most valuable brands." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Schenck, Barbara Findlay" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.659.126 P7 | M11994 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-41-R3 | 19.02.2025 |