Marketing management (Record no. 12236)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02210nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M12089 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219143846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8174465480 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Panda, Tapan K" |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management |
| 245 #0 - TITLE STATEMENT | |
| Remainder of title | text and cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Excel Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xvii,757p. : ill. ;27cm.+1CD-ROM" |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Contents: Block 1: Introduction to marketing -- Chapter 1: introduction -- Chapter 2: creating and delivering customer value -- Block 2: Analyzing market opportunities -- Chapter 3: marketing planning -- Chapter 4: demand measurement and forecasting -- Chapter 5: marketing information system and marketing research -- Chapter 6: the environment for marketing decisions -- Chapter 7: Indian marketing environment -- Chapter 8: consumer behavior -- Chapter 9: organizational buyer behavior -- Chapter 10: Market segmentation, targeting and positioning -- Block 3: Product and brand management decisions -- Chapter 11: Managing the product -- Chapter 12: The marketing of services -- Chapter 13: Management of new product development process -- Chapter 14: Managing the product life cycle -- Chapter 15: Managing brands -- Block 4: Pricing decisions -- Chapter 16: Developing pricing strategies and programs -- Chapter 17: Pricing applications -- Block 5: Channel management decisions -- Chapter 18: Managing marketing channels -- Chapter 19: Retail management -- Chapter 21: Channel management and Indian distribution system -- Block 6: Marketing communication decisions -- Chapter 22: Integrated marketing communication -- Chapter 23: Advertising management -- Chapter 24: Sales promotion management -- Chapter 25: Publicity and public relation -- Chapter 26: Sales management -- Chapter 27: Direct marketing -- Block 7: Controlling marketing decisions -- Chapter 28: Marketing organization -- Block 8: Contemporary issues in marketing -- Chapter 29: Non-profit marketing -- Chapter 30: Environmental marketing -- Chapter 31: Rural marketing -- Chapter 32: Global marketing." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.8 P7 | M11909 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-35-R4 | 19.02.2025 | |||||
| 19.02.2025 | 005.658.8 P7 | M12089 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-35-R4 | 19.02.2025 |