Integrated advertising promotion and marketing communications (Record no. 12265)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01369nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M12025 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219143847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120333055 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Clow, Kenneth E" |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated advertising promotion and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall Of India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xix,515p. : ill. ;28cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Part 1 : The IMC foundation -- integrated marketing communications -- corporate image and brand management -- buyer behaviors -- promotions opportunity analysis -- Part 2 : advertising management -- advertising design : theoretical frameworks and types of appeals -- advertising design : message strategies and executional frameworks -- advertising media selection -- Part 3 : IMC promotional tools -- trade promotions -- consumer promotions -- personal selling, database marketing, and customer relationship management -- public relations, sponsorship programs, and regulations -- Part 4 : IMC integration tools -- internet marketing -- IMC for small businesses and entrepreneurial ventures -- evaluating an integrated marketing program" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | "Baack, Donald" |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.659.126 P7 | M12025 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-41-R3 | 19.02.2025 |