Web marketing for dummies (Record no. 12284)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01839nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M12056 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219143847.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126511575 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Zimmerman, Jan" |
| 245 #0 - TITLE STATEMENT | |
| Title | Web marketing for dummies |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Wiley India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xx,388p. : ill. ;23.5cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Part 1 : Getting going with online marketing -- chapter 1 : taking your marketing to the web -- chapter 2 : planning for web marketing - chapter 3 : taking the first steps to your online presence -- Part 2 : Building a marketing-effective web site -- chapter 4 : producing a successful business web site -- chapter 5 : creating a marketing-effective storefront -- chapter 6 : pulling repeat visitors with onsite marketing techniques -- Part 3 : Exploring online marketing basics -- chapter 7 : marketing with online buzz -- chapter 8 : the art of e-mail marketing -- chapter 9 : staying ahead of the online marketing wave -- chapter 10 : mastering the secrets of search engines -- Part 4 : Spending online marketing dollars -- chapter 11 : marketing with pay per click ads -- chapter 12 : marketing with paid online advertising -- chapter 13 : capturing customers with new technology -- Part 5 : Maximizing your web success -- chapter 14 : improving results with web analytics -- chapter 15 : staying out of legal trouble -- chapter 16 : the keys to maintaining your web presence -- Part 6 : The part of tens -- chapter 17 : ten ways to market your web site -- chapter 18 : ten most common mistakes of web marketing -- chapter 19 : ten tips for tired sites. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Internet (Computer Network) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Web Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 004.738.5:339 P7 | M12056 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | CS97--R1 | 19.02.2025 |