New product forecasting (Record no. 12293)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02702nam a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M12037 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219143848.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120332249 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Kahn, Kenneth B" |
| 245 #0 - TITLE STATEMENT | |
| Title | New product forecasting |
| 245 #3 - TITLE STATEMENT | |
| Remainder of title | an applied approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Prentice Hall Of India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xviii,157p. : ill. ;21.5cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Foundations of applied new product forecasting -- Introduction to applied new product forecasting -- Clarifying the terminology of product, service, and/or offering -- A new product forecasting directive -- Beginning the new product forecasting endeavor -- Types of new product estimates ---New product planning versus new product forecasting -- Types of new products ---New product forecasting techniques ---New product forecasting strategy : linking techniques to type of new product -- Key concepts -- Discussion questions ---New product development and new product forecasting: process and structure -- The new product development process -- Using teams to structure new product development -- The new product forecasting process -- Assumptions management -- S&op and new product forecasting -- Key concepts -- Discussion questions ---New product forecasting techniques -- Judgmental new product forecasting techniques -- Jury of executive opinion -- Sales force composite -- Scenario analysis -- Delphi method -- Assumptions-based modeling -- Using assumptions-based models to identify critical assumptions and examine risk -- Decision trees -- Markov process model -- Key concepts -- Discussion questions -- Customer/market research techniques for new product forecasting -- Concept testing ---Product use testing -- Market testing -- Conjoint analysis -- Quality function deployment -- The kano model -- Key concepts -- Discussion questions -- Time series techniques for new product forecasting -- Look-like analysis (analogous forecasting) -- Diffusion modeling -- Composite curve approach -- Key concepts -- Discussion questions -- Regression analysis for new product forecasting -- Correlation -- Regression analyses -- Final comments on regression analyses -- Key concepts -- Discussion questions ---New product forecasting benchmarks -- Review of literature on new product forecasting practices ---New product forecasting benchmarks -- Final observations -- Implications for your company s new product forecasting process -- Key concepts -- Discussion" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New products--Forecasting--Methodology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.511.2 P6 | M12037 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-32-R2 | 19.02.2025 |