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Maximarketing: (Record no. 1253)

MARC details
000 -LEADER
fixed length control field	00653nam a2200265Ia 4500
001 - CONTROL NUMBER
control field	M304
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250218201601.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	250218s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071002790
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	"Rapp, Stan"
245 #0 - TITLE STATEMENT
Title	Maximarketing:
245 #0 - TITLE STATEMENT
Remainder of title	new direction in promotion advertising & marketing strategy
250 ## - EDITION STATEMENT
Edition statement	1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Mcgraw Hill
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc.	1987
300 ## - PHYSICAL DESCRIPTION
Extent	"x,278"
490 ## - SERIES STATEMENT
Series statement	Mcgraw Hill Marketing Series
500 ## - GENERAL NOTE
General note	includes notes and index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	"Collins, Tom"
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	BOOKS

Holdings
Date last seen	Total checkouts	Full call number	Barcode	Price effective from	Koha item type	Lost status	Damaged status	Not for loan	Withdrawn status	Home library	Current library	Shelving location	Date acquired
18.02.2025		005.658.8 M7	M304	18.02.2025	BOOKS					AMRITA SCHOOL OF BUSINESS	AMRITA SCHOOL OF BUSINESS	GM-34-R3	18.02.2025

Central Library - Coimbatore