Event Marketing in the Context of Higher Education Marketing and Digital Environments (Record no. 175452)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00693nmm a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBK27447 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328165158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250328s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783658292621 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Florian Neus |
| 245 #0 - TITLE STATEMENT | |
| Title | Event Marketing in the Context of Higher Education Marketing and Digital Environments |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2020 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | springer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Handel und Internationales Marketing Retailing and International Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Click here to access online |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://link.springer.com/openurl?genre=book&isbn=978-3-658-29262-1">https://link.springer.com/openurl?genre=book&isbn=978-3-658-29262-1</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-BOOKS |
| Date last seen | Total checkouts | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 28.03.2025 | EBK27447 | 28.03.2025 | E-BOOKS | THESIS | EBOOKS | EBOOKS | 28.03.2025 |