Marketing Opportunities and Challenges in a Changing Global Marketplace (Record no. 175567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00766nmm a2200241Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBK27562 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250328165201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250328s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783030391652 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shuang Wu |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Opportunities and Challenges in a Changing Global Marketplace |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2020 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | springer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business and Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer Relationship Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Felipe Pantoja |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nina Krey |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Click here to access online |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://link.springer.com/openurl?genre=book&isbn=978-3-030-39165-2">https://link.springer.com/openurl?genre=book&isbn=978-3-030-39165-2</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-BOOKS |
| Date last seen | Total checkouts | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 28.03.2025 | EBK27562 | 28.03.2025 | E-BOOKS | PROCEEDINGS | EBOOKS | EBOOKS | 28.03.2025 |