Consumer Behavior and Advertising Management (Record no. 401736)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00813nmm a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | EBB200229 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250823103408.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250823s9999||||xx |||||||||||||||||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788122419474 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khan, Matin A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Consumer Behavior and Advertising Management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | New Age International |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising & Promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising--India--Management--Handbooks, manuals, etc.,Advertising--India--Psychological aspects--Handbooks, manuals, etc.,Consumer behavior--India--Handbooks, manuals, etc. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Click here to access online |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=269105">https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&site=ehost-live&scope=site&AN=269105</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | E-BOOKS |
| Date last seen | Total checkouts | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 23.08.2025 | EBB200229 | 23.08.2025 | E-BOOKS | EBOOKS-EBSCO ACADEMIC COLLECTION | EBOOKS-EBSCO ACADEMIC COLLECTION | 23.08.2025 |