Integrated marketing communications (Record no. 4822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00576nam a2200229Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M4280 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219100409.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 750619236 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Yeshin, Tony" |
| 245 #0 - TITLE STATEMENT | |
| Title | Integrated marketing communications |
| 245 #4 - TITLE STATEMENT | |
| Remainder of title | the holistic approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Butterworth / Heinemann |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xi,354p. : ill. ;24cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.659.1 N8 | M4280 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-40-R2 | 19.02.2025 |