Handbook of cross cultural marketing (Record no. 5214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01514nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M4705 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219100418.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 078900258X |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Herbig, Paul A" |
| 245 #0 - TITLE STATEMENT | |
| Title | Handbook of cross cultural marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | International Business Press |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "xvi,375p. : ill. ;21cm." |
| 500 ## - GENERAL NOTE | |
| General note | includes bibliography and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Contents: Part 1: Premarketing -- Chapter 1: culture impacts of markets: pitfalls and pitfalls and potentials -- Chapter 2: the standardization versus adaptation debate: wherefore art thou now? -- Chapter 3: cross-cultural negotiations -- Chapter 4: cross-cultural dimensions of marketing research -- Part 2: Marketing -- Chapter 5: cross-cultural aspects of products -- Chapter 6: cross-cultural influences on advertising -- Chapter 7: cross-cultural aspects of trade fairs -- Chapter 8: cross-cultural sales promotional techniques -- Chapter 9: cross-cultural issues in sales and sales management -- Chapter 10: a cross-cultural view of channels of distribution -- Chapter 11: pricing - Part 3: Postmarketing -- Chapter 12: cross-cultural aspects of services marketing -- Chapter 13: cross-cultural implications of the aftermarket -- Chapter 14: cross-cultural dimensions of service quality -- Chapter 15: green marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing--Cross-cultural studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing--Cross-cultural studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.848(100) N8 | M4705 | 19.02.2025 | BOOKS | Not for loan | REFERENCE | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | RM19-R2 | 19.02.2025 |