Central Library - Coimbatore

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Commercial banking handbook (Record no. 5454)

MARC details
000 -LEADER
fixed length control field 01717nam a2200229Ia 4500
001 - CONTROL NUMBER
control field M4954
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250219100423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250219s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 333736249
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name "Chorafas, Dimitris N"
245 #0 - TITLE STATEMENT
Title Commercial banking handbook
245 #0 - TITLE STATEMENT
Remainder of title strategic planning for growth and survival in the new decade
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Macmillan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1999
300 ## - PHYSICAL DESCRIPTION
Extent "xv,463p. : ill. ;22cm."
500 ## - GENERAL NOTE
General note includes index
520 ## - SUMMARY, ETC.
Summary, etc. "Part 1 : The need for a commercial banking strategy -- money the banks and the bankers -- goals of a strategy in retail banking -- financial services offered by banks and non-banks -- strategic planning and the quality of services in retail banking -- facing the invasion of the banks' business by mutual funds and managing the process of change -- Part 2 : Focusing on marketing and competition -- retail banking strategies and the marketing functions -- relationship banking customer mirror and the branch office network -- a popular marketing policy: direct banking -- the profitable business of private banking -- wealth management, banking contracts and lasting customer relationships -- Part 3 : Product pricing, profitability, security, credit risk and market risk -- setting a pattern of products, markets and bank profitability -- managing research and development in retail banking -- pricing financial products and services -- the choice of a strategy for loans -- credit risk, market risk and the basic committee on banking supervision -- technical approaches to security: from smart money to dump money and risk Galore. "
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Banks and banking--Handbook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Collection Withdrawn status Home library Current library Shelving location Date acquired
19.02.2025   332.1(035) N9 M4954 19.02.2025 BOOKS     Not for loan REFERENCE   AMRITA SCHOOL OF BUSINESS AMRITA SCHOOL OF BUSINESS RM19-R3 19.02.2025

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