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The sage handbook of political advertising (Record no. 55947)

MARC details
000 -LEADER
fixed length control field 00701nam a2200241Ia 4500
001 - CONTROL NUMBER
control field 40156
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250221154544.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250214s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1412917956
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kaid, Lynda Lee, ed.
245 #4 - TITLE STATEMENT
Title The sage handbook of political advertising
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. SAGE Publications
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xi, 492p.
500 ## - GENERAL NOTE
General note Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising, political Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Handbook(Sage) political advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Political advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public television systems Political advertising
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Holtz-Bacha, Christina, ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOKS
Holdings
Date last seen Total checkouts Full call number Barcode Price effective from Koha item type Lost status Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
21.02.2025   659.1:32(035) P60 40156 21.02.2025 BOOKS         AMRITA SCHOOL OF ENGINEERING AMRITA SCHOOL OF ENGINEERING RM1-R4 21.02.2025 5237.50

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