Improving marketing effectiveness (Record no. 7282)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00475nam a2200193Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | M6891 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250219100503.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250219s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1861970544 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | "Shaw, Robert" |
| 245 #0 - TITLE STATEMENT | |
| Title | Improving marketing effectiveness |
| 245 #4 - TITLE STATEMENT | |
| Remainder of title | the methods and tools that work best |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Profile Books |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "vii,244p. : ill. ;23cm." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 19.02.2025 | 005.658.8 P1 | M6891 | 19.02.2025 | BOOKS | AMRITA SCHOOL OF BUSINESS | AMRITA SCHOOL OF BUSINESS | GM-35-R2 | 19.02.2025 |