Principles of marketing : a south Indian perspective (Record no. 74299)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00772nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 58529 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250221160240.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250214s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Philip Kotler |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing : a south Indian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 506p. : ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communicating value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Delivering value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management -- Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Market opportunities and customer value |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prafulla... [et al.] |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BOOKS |
| Date last seen | Total checkouts | Full call number | Barcode | Price effective from | Koha item type | Lost status | Damaged status | Not for loan | Collection | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21.02.2025 | 005.658.8 M40;Q0 | 58529 | 21.02.2025 | BOOKS | TEXT BOOK | AMRITA SCHOOL OF ENGINEERING | AMRITA SCHOOL OF ENGINEERING | GM34R3 | 21.02.2025 | 699.00 |