Building brands and belivers how to connect with consumers using archetypes

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Material type: Text

TextPublication details: Singapore; John Wiley; 2002Description: "xvi,267p. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 P2 (Browse shelf(Opens below))	Available	M9952

includes bibliography and index

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Central Library - Coimbatore