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Text| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P5 (Browse shelf(Opens below)) | Available | M10135 |
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| 005.659.126 P4 Integrated advertising promotion and marketing communications | 005.659.126 P5 Principles of advertising and IMC | 005.659.126 P5 Protecting the brand | 005.659.126 P5 Big brands big trouble lessons learned the hard way | 005.659.126 P5 Broken windows broken business how the smallest remedies reap the biggest rewards | 005.659.126 P5 Strategic brand management building measuring and managing brand equity |
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