Consumer behaviour text and cases

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Material type: Text

TextPublication details: New Delhi; Excel Books; c2004Description: "xiv,536p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 P4 (Browse shelf(Opens below))	Available	M10194

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Previous	005:366.1 P3 Shopper buyer and consumer behavior theory and marketing applications	005:366.1 P3 How customers think essential nsights into the mind of the market	005:366.1 P3 Shopper buyer and consumer behavior theory and marketing applications	005:366.1 P4 Consumer behaviour text and cases

includes bibliography and index

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Central Library - Coimbatore