"The Warren Buffett way -- Choose simplicity over complexity -- Make your own investment decisions -- Maintain proper temperament -- Be patient -- Buy businesses, not stocks -- Look for a company that is a franchise -- Buy low-tech, not high-tech -- Concentrate your stock investments -- Practice inactivity, not hyperactivity -- Don�t look at the ticker -- View downturns as buying opportunities -- Don�t swing at every pitch -- Ignore the macro, focus on the micro -- Take a close look at management -- Remember, the emperor wears no clothes on wall street -- Practice independent thinking -- Stay within your circle of competence -- Ignore stock market forecasts -- Understand ""mr. market"" and ""the margin of safety"" -- Be fearful when others are greedy and greedy when others are fearful -- Read, read some more, and then think -- Use all of your horsepower -- Avoid the costly mistakes of others"