Lateral marketing new techniques for finding breakthrough ideas

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Material type: Text

TextPublication details: New Delhi; John Wiley; 2006Description: "xvi,206p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 P60 (Browse shelf(Opens below))	Available	M11121

includes index. Replaced with the same ed. on 26/10/2021

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Central Library - Coimbatore