"Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationship"

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Material type: Text

TextPublication details: New Delhi; Elsevier India; 2006Edition: 2Description: "xiii,350p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.346 P6 (Browse shelf(Opens below))	Available	M11323

includes bibliographical references and index

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Central Library - Coimbatore