"Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationship"

By:

Material type: Text

TextPublication details: New Delhi; Elsevier India; 2006Edition: 2Description: "xiii,350p. : ill. ;24cm."ISBN:

Subject(s):

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.346 P6 (Browse shelf(Opens below))	Available	M11323

Previous								Next
Previous	005.346 P6 Microsoft CRM 3 for dummies manage campaigns track leads and share customer information	005.346 P6 Service dominant logic of marketing "dialog, debate, and directions"	005.346 P6 Customer relationship management a databased approach	005.346 P6 "Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationship"	005.346 P6 Successful service operations management	005.346 P7 Customer relationship management	005.346 P7 Up close and personal customer relationship marketing @ work	Next

includes bibliographical references and index

There are no comments on this title.

to post a comment.

Central Library - Coimbatore