Harvard business essentials : marketer's toolkit the 10 strategies you need to succeed

Material type: Text

TextSeries: Harvard business essentials seriesPublication details: Boston; HBS Press; c2006Description: "xviii,229p. : ill. ;23.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8.21 P6 (Browse shelf(Opens below))	Available	M11394

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	005.658.8.21 P2 Strategic marketing management a means end approach	005.658.8.21 P6 Marketing strategy a decision-focused approach	005.658.8.21 P6 Harvard business essentials : marketer's toolkit the 10 strategies you need to succeed	005.658.8.21 P8 Malcolm McDonald on marketing planning understanding marketing plans and strategy	005:658.012 N4 "Business blindspots : replacing your companys entrenched and outdated myths,beliefs and assumptions w ith the realities of today's markets"	005:658:92 P8 Cold steel : Britain's richest man and the multi-billion-dollar battle for a global industry	Next