Advertising and integrated brand promotion

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Material type: Text

TextPublication details: Thomson / South-Western; c2006Edition: 4Description: "xlviii,781p. : ill. ;28cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1 P6 (Browse shelf(Opens below))	Available	M11585

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Previous	005.659.1 P5 Practice of advertising	005.659.1 P5 Kleppner's advertising procedure	005.659.1 P6 Advertising and sales promotion	005.659.1 P6 Advertising and integrated brand promotion	005.659.1 P6 1001 advertising tips	005.659.1 P6 Advertising and sales promotion	005.659.1 P7 Advertising an IMC perspective	Next

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Central Library - Coimbatore