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Strategic brand management building measuring and managing brand equity
Material type:
TextPublication details: New Delhi; Prentice Hall Of India; c2003Edition: 2Description: "xxvii,788p. : ill. ;23.5cm."ISBN: - 8120323092
| Item type | Home library | Call number | Status | Barcode |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P6 (Browse shelf(Opens below)) | Available | M11720 |
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| 005.659.126 P6 Fashion brands branding style from armani to zara | 005.659.126 P6 Building brands building meanings a guide to increasing the financial value of brands through | 005.659.126 P6 Brand management text and cases | 005.659.126 P6 Strategic brand management building measuring and managing brand equity | 005.659.126 P6 Kellogg on branding the marketing faculty of the kellogg school of management | 005.659.126 P7 Profit brand | 005.659.126 P7 Living brands collaboration + innovation = customer fascination |
includes index
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