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Kellogg on branding the marketing faculty of the kellogg school of management
Material type:
TextPublication details: New Delhi; Wiley India; c2005Description: "xvii,334p. : ill. ;23cm."ISBN: - 8126510277
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P6 (Browse shelf(Opens below)) | Available | M11657 |
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| 005.659.126 P6 Building brands building meanings a guide to increasing the financial value of brands through | 005.659.126 P6 Brand management text and cases | 005.659.126 P6 Strategic brand management building measuring and managing brand equity | 005.659.126 P6 Kellogg on branding the marketing faculty of the kellogg school of management | 005.659.126 P7 Profit brand | 005.659.126 P7 Living brands collaboration + innovation = customer fascination | 005.659.126 P7 Branded entertainment product placement and brand strategy in the entertainment bu |
includes index
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