Up close and personal customer relationship marketing @ work

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Material type: Text

TextPublication details: New Delhi; Kogan Page; 2007Edition: 3Description: "xii,428p. : ill. ;23cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.346 P7 (Browse shelf(Opens below))	Available	M11733

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Previous	005.346 P6 "Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationship"	005.346 P6 Successful service operations management	005.346 P7 Customer relationship management	005.346 P7 Up close and personal customer relationship marketing @ work	005.346 P7 Customer relationship management a strategic approach to marketing	005.346 P8 Customer relationship management	005.346 P9 Customer genius becoming a customer-centric business	Next