All marketers are liars the power of telling authentic stories in a low-trust world

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Material type: Text

TextPublication details: London; Penguin; 2005Description: "xiii,186p. : ill. ;19.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.658.8 N7 (Browse shelf(Opens below))	Available	M11846

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Previous	005.658.8 N7 22 immutable laws of marketing violate them at your own risk	005.658.8 N7 Predatory marketing : what everyone in business needs to know to win today's consumer	005.658.8 N7 Green marketing opportunity for innovation	005.658.8 N7 All marketers are liars the power of telling authentic stories in a low-trust world

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Central Library - Coimbatore