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Services marketing integrating customer focus across the firm
Material type:
TextPublication details: New Delhi; Tata Mcgraw Hill; c2006Edition: 4Description: "xxix,743p. : ill. ;24cm."ISBN: - 0070660077
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AMRITA SCHOOL OF BUSINESS | 005.658.818.3 P6 (Browse shelf(Opens below)) | Available | M11928 |
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| 005.658.818.3 P5 Marketing of services an Indian perspective | 005.658.818.3 P6 Services marketing the Indian perspective | 005.658.818.3 P6 Services marketing management | 005.658.818.3 P6 Services marketing integrating customer focus across the firm | 005.658.818.3 P6 Competing in a service economy : how to create a competitive advantage through service development and innovation | 005.658.818.3 P6 Marketing plans for service businesses a complete guide | 005.658.818.3 P7 Services marketing texts and cases |
includes index
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