Ads to icons how advertising succeeds in a multimedia age

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Material type: Text

TextPublication details: New Delhi; Kogan Page; 2007Description: "xviii,379p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.1(094.8) P7 (Browse shelf(Opens below))	Available	M11858

includes bibliography and index

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Central Library - Coimbatore