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Branded entertainment product placement and brand strategy in the entertainment bu
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TextPublication details: New Delhi; Kogan Page; 2007Description: "ix,266p. : ill. ;23cm."ISBN: - 0749451513
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P7 (Browse shelf(Opens below)) | Available | M11862 |
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| 005.659.126 P6 Kellogg on branding the marketing faculty of the kellogg school of management | 005.659.126 P7 Profit brand | 005.659.126 P7 Living brands collaboration + innovation = customer fascination | 005.659.126 P7 Branded entertainment product placement and brand strategy in the entertainment bu | 005.659.126 P7 Branding for dummies | 005.659.126 P7 Integrated advertising promotion and marketing communications | 005.659.126 P7 Brand management 101 101 lessons from real-world marketing |
includes index
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