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Principles of marketing
Material type:
TextPublication details: New Delhi; Prentice Hall Of India; c2008Edition: 12Description: "xxiv,599p. : ill. ;27.5cm."ISBN: - 9788120332928
| Item type | Home library | Call number | Status | Barcode | |
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AMRITA SCHOOL OF BUSINESS | 005.658.8 P5 (Browse shelf(Opens below)) | Available | M11920 |
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| 005.658.8 P5 Market based management strategies for growing customer value and profitability | 005.658.8 P5 TPM : collected practices and cases | 005.658.8 P5 Analysis for marketing planning | 005.658.8 P5 Principles of marketing | 005.658.8 P5 Marketing sense a practioners approach to marketing | 005.658.8 P5 Marketing management text and cases | 005.658.8:001.8 P4 Market intelligence how and why organizations use market research |
includes index
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