Competing in a service economy : how to create a competitive advantage through service development and innovation
Material type:
TextPublication details: New Delhi; Wiley India; 2006Edition: 0Description: "xv,190p. : ill. ;23cm."ISBN: - 8126509384
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.818.3 P6 (Browse shelf(Opens below)) | Available | M12004 |
includes index
Competing through services -- Creating a service advantage ---Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right ---Service innovation -- Lead the way.
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