includes index

The practice of innovation -- systematic entrepreneurship -- purposeful innovation and the seven sources for innovative opportunity -- source: the unexpected -- source: incongruities -- source: process need -- source: industry and market structures -- source: demographics -- source: changes in perception -- source: new knowledge -- the bright idea -- principles of innovation -- The practice of entrepreneurship -- entrepreneurial management -- the entrepreneurial business -- entrepreneurship in the service institutions -- the new venture -- Entrepreneurial strategies -- 'fustest with the mostest' -- hit them where they Ain't -- ecological niches -- changing values and characteristics.