Conversations with marketing masters
Material type:
TextPublication details: Chichester; John Wiley; c2007Edition: 0Description: 236p. : ill. ;23.5cmISBN: - 8126512083
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 P7 (Browse shelf(Opens below)) | Available | M12652 |
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| 005.658.8 P7 Managing marketing marketing success through good management practice | 005.658.8 P7 Marketing an introduction | 005.658.8 P7 Marketing management "concepts, cases, challenges and trends" | 005.658.8 P7 Conversations with marketing masters | 005.658.8 P7 Greater good how good marketing makes for better democracy | 005.658.8 P7 Value merchants demonstrating and documenting superior value in business mar | 005.658.8 P7 Framework for marketing management |
includes index
Contents: Philip Kotler : the founding father -- David Aaker : brand equity trailblazer -- Jean-Claude Larreche : marketing strategy master -- Regis Mckenna : the technology visionary -- Don Peppers and Martha Rogers : one-to-one gurus -- John Quelch : global marketing authority -- Al Ries : pioneer of positioning -- Don Schultz : integrated marketing communications innovator -- Patricia Seybold : customer experience expert -- Jack Trout : positioning pioneer -- Lester Wunderman : direct marketing missionary
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