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Brand hijack : marketing without marketing
Material type:
TextPublication details: New Delhi; Penguin Books; 2005Edition: 0Description: "vii,280p. : ill. ;24cm."ISBN: - 0670058564
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.659.126 P5 (Browse shelf(Opens below)) | Available | M12338 |
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| 005.659.126 P5 Broken windows broken business how the smallest remedies reap the biggest rewards | 005.659.126 P5 Strategic brand management building measuring and managing brand equity | 005.659.126 P5 Brand management text and cases | 005.659.126 P5 Brand hijack : marketing without marketing | 005.659.126 P5 Integrated branding becoming brand-driven through company-wide action | 005.659.126 P6 Creating powerful brands in consumer service and industrial markets | 005.659.126 P6 Fashion brands branding style from armani to zara |
includes index
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