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Crisis marketing when bad things happen to good companies
Material type:
TextPublication details: New Delhi; East West Press; c1992Edition: 1Description: "ix, 216p. : ill. 21cm."ISBN: - 8185938016
| Item type | Home library | Call number | Status | Barcode | |
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8 N2 (Browse shelf(Opens below)) | Available | M328 |
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| 005.658.8 N1 Essence of marketing research | 005.658.8 N1 Industrial marketing strategy | 005.658.8 N1 Marketing concepts and strategies | 005.658.8 N2 Crisis marketing when bad things happen to good companies | 005.658.8 N2 Marketing channels | 005.658.8 N2 Principles and practice of marketing | 005.658.8 N2 Modern marketing management |
includes bibliographical references and index
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