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Text| Item type | Home library | Call number | Status | Barcode | |
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AMRITA SCHOOL OF BUSINESS | 005:366.1 P9 (Browse shelf(Opens below)) | Available | M13332 |
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| 005:366.1 P8 Consumer behaviour text and cases | 005:366.1 P8 Buy.ology how everything we believe about why we buy is wrong | 005:366.1 P9 Consumer behavior | 005:366.1 P9 Consumer behaviour applications in marketing | 005:366.1 P9 Consumer behaviour and branding "concepts, readings and cases - the Indian context" | 005:366.1 P9 Luxury strategy : break the rules of marketing to build luxury brands | 005:366.1 Q Consumer behaviour insights from Indian market |
includes bibliographical references and index
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