Consumer behaviour and branding "concepts, readings and cases - the Indian context"

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Material type: Text

TextPublication details: Delhi; Dorling Kindersley; c2009Edition: 0Description: "xv,607p. : ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 P9 (Browse shelf(Opens below))	Available	M13333

includes bibliography and index

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Central Library - Coimbatore