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Consumer behaviour and branding "concepts, readings and cases - the Indian context"
Material type:
TextPublication details: Delhi; Dorling Kindersley; c2009Edition: 0Description: "xv,607p. : ill. ;24cm."ISBN: - 9788131722367
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AMRITA SCHOOL OF BUSINESS | 005:366.1 P9 (Browse shelf(Opens below)) | Available | M13333 |
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| 005:366.1 P8 Buy.ology how everything we believe about why we buy is wrong | 005:366.1 P9 Consumer behavior | 005:366.1 P9 Consumer behaviour applications in marketing | 005:366.1 P9 Consumer behaviour and branding "concepts, readings and cases - the Indian context" | 005:366.1 P9 Luxury strategy : break the rules of marketing to build luxury brands | 005:366.1 Q Consumer behaviour insights from Indian market | 005:366.1 Q Consumer behavior concepts applications and cases |
includes bibliography and index
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