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Services marketing the Indian context
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TextPublication details: New Delhi; PHI Learning; c2009Edition: 2Description: "xvi,267p. : ill. ;24cm."ISBN: - 9788120336940
| Item type | Home library | Call number | Status | Barcode | |
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AMRITA SCHOOL OF BUSINESS | 005.658.818.3 P9 (Browse shelf(Opens below)) | Available | M13436 |
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| 005.658.818.3 P7 Marketing your service business | 005.658.818.3 P8 Services marketing text and cases | 005.658.818.3 P9 Services marketing text and cases | 005.658.818.3 P9 Services marketing the Indian context | 005.658.818.3 Q Services marketing people technology strategy | 005.658.818.3 Q1 Services marketing integrating customer focus across the firm | 005.658.818.3 Q3 Services marketing integrating customer focus across the firm |
includes index
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