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Consumer behaviour insights from Indian market
Material type:
TextPublication details: New Delhi; PHI Learning; c2010Edition: 0Description: "ix,350p. : ill. ;24cm.+1CD-ROM"ISBN: - 9788120339637
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AMRITA SCHOOL OF BUSINESS | 005:366.1 Q (Browse shelf(Opens below)) | Available | M13512 |
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| 005:366.1 P9 Consumer behaviour applications in marketing | 005:366.1 P9 Consumer behaviour and branding "concepts, readings and cases - the Indian context" | 005:366.1 P9 Luxury strategy : break the rules of marketing to build luxury brands | 005:366.1 Q Consumer behaviour insights from Indian market | 005:366.1 Q Consumer behavior concepts applications and cases | 005:366.1 Q Theory of consumer behaviour | 005:366.1 Q1 Consumer India inside the Indian mind and wallet |
includes index
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