We are like that only understanding the logic of consumer India

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Material type: Text

TextPublication details: New Delhi; Penguin Books; c2007Edition: 0Description: "xvii,294p. : ill. ;22cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 P7 (Browse shelf(Opens below))	Available	M13945
BOOKS	AMRITA SCHOOL OF BUSINESS	005:366.1 P7 (Browse shelf(Opens below))	Available	M13946

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Previous	005:366.1 P7 Understanding the consumer	005:366.1 P7 We are like that only understanding the logic of consumer India	005:366.1 P7 "Cheap : the real cost of the global trend for bargains, discounts and consumer choice"	005:366.1 P7 We are like that only understanding the logic of consumer India	005:366.1 P8 Conceptual issues in consumer behaviour the Indian context	005:366.1 P8 Consumer behaviour text and cases	005:366.1 P8 Buy.ology how everything we believe about why we buy is wrong	Next

includes bibliography and index

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Central Library - Coimbatore