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Consumer India inside the Indian mind and wallet
Material type:
TextSeries: Times business seriesPublication details: John Wiley; c2011Edition: 0Description: "xiv,192p. : ill. ;23cm."ISBN: - 9788126529780
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AMRITA SCHOOL OF BUSINESS | 005:366.1 Q1 (Browse shelf(Opens below)) | Available | M14404 |
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| 005:366.1 Q Consumer behaviour insights from Indian market | 005:366.1 Q Consumer behavior concepts applications and cases | 005:366.1 Q Theory of consumer behaviour | 005:366.1 Q1 Consumer India inside the Indian mind and wallet | 005:366.1 Q1 How cool brands stay hot branding to generation Y | 005:366.1 Q2 Consumer mind brand perception and the implication for marketers | 005:366.1 Q2 Consumer behaviour text and cases |
includes index
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