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Luxury strategy : break the rules of marketing to build luxury brands
Material type:
TextPublication details: New Delhi; Kogan Page; 2009Edition: 0Description: "x,323p. : ill. ;24cm."ISBN: - 9780749456993
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AMRITA SCHOOL OF BUSINESS | 005:366.1 P9 (Browse shelf(Opens below)) | Available | M14458 |
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| 005:366.1 P9 Consumer behavior | 005:366.1 P9 Consumer behaviour applications in marketing | 005:366.1 P9 Consumer behaviour and branding "concepts, readings and cases - the Indian context" | 005:366.1 P9 Luxury strategy : break the rules of marketing to build luxury brands | 005:366.1 Q Consumer behaviour insights from Indian market | 005:366.1 Q Consumer behavior concepts applications and cases | 005:366.1 Q Theory of consumer behaviour |
includes bibliography and index
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