Brand failures the truth about 100 biggest branding mistakes of all time

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TextPublication details: New Delhi; Kogan Page; 2011Edition: 2Description: "xiv,242p. : ill. ;21.5cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 Q1 (Browse shelf(Opens below))	Available	M15110

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