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Consumer behaviour
Material type:
TextPublication details: New Delhi; Oxford Uni Press; c2014Edition: 0Description: "xvi,571p. : ill. ;24cm."ISBN: - 9780198062929
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AMRITA SCHOOL OF BUSINESS | 005:366.1 Q4 (Browse shelf(Opens below)) | Available | M15342 |
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| 005:366.1 Q1 How cool brands stay hot branding to generation Y | 005:366.1 Q2 Consumer mind brand perception and the implication for marketers | 005:366.1 Q2 Consumer behaviour text and cases | 005:366.1 Q4 Consumer behaviour | 005:366.1 Q4 Art of shopping | 005:366.1 Q5 Consumer behaviour | 005:366.1(5) N9 Consumer behavior in Asia issues and marketing practice |
includes index
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