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Successful marketing research : complete guide to getting and using essential information about your customers and competitors
Material type:
TextPublication details: New York; John Wiley; 1996Edition: 1Description: "xv,240p. : ill. ;23cm."ISBN: - 0471123803
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BOOKS
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AMRITA SCHOOL OF BUSINESS | 005.658.8:001.8 N6 (Browse shelf(Opens below)) | Available | M952 |
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| 005.658.8:001.8 N5 Marketing research qualitative methods for the marketing professional | 005.658.8:001.8 N5 Marketing research | 005.658.8:001.8 N5 Meeting of the minds creating the market based enterprise | 005.658.8:001.8 N6 Successful marketing research : complete guide to getting and using essential information about your customers and competitors | 005.658.8:001.8 N6 Marketing research text and cases | 005.658.8:001.8 N6 Marketing research text applications and case studies | 005.658.8:001.8 N6 Marketing research an applied approach |
includes index
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