Building brand identity a strategy for success in a hostile marketplace

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Material type: Text

TextPublication details: New York; John Wiley; c1995Description: "xiv, 354p. :ill. ;24cm."ISBN:

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Holdings
Item type	Home library	Call number	Status	Barcode
BOOKS	AMRITA SCHOOL OF BUSINESS	005.659.126 N5 (Browse shelf(Opens below))	Available	M953

includes bibliographical references and index

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Central Library - Coimbatore