Image from Amazon.com
Advertising budget advertisers guide to budget determination
Material type:
TextPublication details: London; Mcgraw Hill; c1989Edition: 1Description: "xii,276p. : ill. ;23.5cm."ISBN: - 0077071565
| Item type | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
BOOKS
|
AMRITA SCHOOL OF BUSINESS | 005.659.121 M9 (Browse shelf(Opens below)) | Available | M1016 |
Browsing AMRITA SCHOOL OF BUSINESS shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
||
| 005.658.849 N8 Creative strategy in direct marketing | 005.659.121 M9 Advertising budget advertisers guide to budget determination | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N0 Brand positioning strategies for competitive advantage | 005.659.126 N1 Managing brand equity capitalizing on the value of a brand name |
includes index
There are no comments on this title.
Log in to your account to post a comment.